MEDIA ADVISORY:
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Michael Hunt
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October 2, 2010
60,000 sq. ft. Marijuana Cultivation Facility to be Unveiled near Oakland Airport
Leading Mayoral Candidates Don Perata and Jean Quan to Attend Grow Facility Unveiling
Oakland, CA - On Sunday, October 3rd, Oakland Mayoral Candidates Don Perata, Jean Quan will join Councilmember Larry Reid and community leaders to celebrate the national expansion of "marijuana superstore" weGrow Hydroponics (formerly iGrow).
In less than 8 months, weGrow has become the first hydroponic superstore to appear around the country, with over 75 franchise stores already under contract. weGrow will commemorate their new national brand and store with a ceremonial tree planting (in lieu of a ribbon cutting), and also present the first architectural 3D video renderings of their proposed 60,000 square foot LEED-certified marijuana cultivation facility. weGrow will submit their application to become one of the four cultivation sites permitted by the City of Oakland via their sister company, GROPECH.
When the retail franchise opened in January, under the name iGrow Hydroponics, the event received worldwide media coverage, becoming the first store of is kind to offer 15,000 square feet of turnkey marijuana products and services. The facility offered an on-site doctor for medical marijuana evaluations, Ikea-style live marijuana plant grow demonstrations, the University of Cannabis for marijuana education, and a Bloom Room for in-home technician build-outs and consulting all under one roof. The new facility includes 53' Big Bud reefer trailers that are mobile hydroponic grow rooms, a live plant demonstration of the marijuana cultivation process from seed to sale, and even more marijuana plants than ever before.
LEED Certified GROPECH architect, Eddie Piatt will unveil a first look at the proposed 60,000 Sq. ft. marijuana cultivation facility that, pending permit approval, will go live in late January 2011. The facility will employ over 200 Oakland residents, provide an estimated $5 million dollars in Oakland tax revenue, and produce nearly 350 pounds of marijuana a week, or approximately 20,000 pounds a year. The facility will replicate a medical laboratory and has been designed by environmental experts with the intent on having the first LEED Certified marijuana cultivation facility in the world.
Tours of the remodeled facility will be given after comments by Oakland political and community leaders. Following the press conference will be an outdoor expo with free live music, entertainment and food. Over 1,000 people are expected to attend with more than 50 small businesses exhibitors.
Schedule of Events for Sunday, October 3rd
LOCATION: weGrow Hydroponics – 70 Hegenberger Loop • Oakland, CA
10:30AM - Luncheon and Mixer for VIPs
10:45AM - Media Arrival
11:00AM - Press Conference Begins
11:30AM - Q&A
11:55AM - Ceremonial Tree Planting (In lieu of traditional Ribbon Cutting)
12:00PM - General Doors Open, Facility Tours Given, Main Event Party Starts
4:20PM - Silent Auction Winners Announced
6:00PM - Party Concludes
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